All anglers know the effectiveness of bloodworm, pretty much every fish will have encountered and fed on bloodworm and they instinctively recognise it as a food source.

We have taken the humble bloodworm and enhanced it by freeze drying it to concentrate and intensify its flavour and smell. Dried bloodworm is then added to a mix of fishmeals, crushed pellets and other proteins including dried blood to form a groundbait that can be used in a cage feeder, on a Method Feeder, or simply balled in.